The Icing Cafe, a cupcake and custom cake shop on Telegraph Road, is up for sale.
The small batch bakery opened in September 2011 when Amy Nielsen and Beth Kullmann, two Oakville women with daughters in local schools, decided to start new chapters in their lives by capitalizing on a culinary trend: cupcake shops.
But a little over a year later, Nielsen and Kullmann say health issues, additional committments and family matters have lead the pair to decide to sell the store they started from scratch.
"It was a really hard decision and our hopes are that someone will buy it and keep it much like it is," Nielsen wrote on the shop's Facebook page. "We have had a few inquiries to this point and hope that right person comes along that will love our little space in the plaza as much as we have."
SEE PREVIOUS STORY: Oakville Moms are Taking the Cake-With Icing
The shop is up for sale on Craigslist, where the owners describe it as "an incredible opportunity for anyone who has ever dreamed of owning their own little bakery or for anyone looking to own a creative and fun business."
Putting the bakery for sale on Craigslist seems right for Nielsen and Kullmann, who scoured the free, online buy-and-trade market for cheap supplies when they opened to avoid taking out a business loan.
“It wasn’t cheap, but we did a lot of the work ourselves,” Kullmann said in an interview in September 2011. “We did a lot of bargain hunting. Most of our equipment, we bought used from a school that was closing. We each had a limited amount of money. We were just resourceful.”
Fans of Icing Cafe's cupcakes (especially the salted caramel cupcake) posted to the bakery's Facebook page about how sad they were at the news.
"I'm so bummed!" wrote Kelly Adams. "You have the best cupcakes EVER! Seriously, even the famed Magnolia Bakery and Crumbs in NYC taste like cardboard compared to yours!"
The Icing Cafe's hours will be reduced. Starting January 4, the bakery will be open 10 a.m.-6 p.m. Friday, and 10 a.m.-3 p.m. Saturday and Sunday.
Nielsen wrote a note to followers on Facebook about the change:
2013 – a new year full of change for us and our little bakery.
This last year was an extremely busy, exciting year for us at the bakery. We cannot express enough how appreciative we are to have really great customers, friends and family that we get to interact with on a daily basis. We were a part of countless celebrations this year – many weddings, birthdays, showers, holiday gatherings, baptisms, graduations and more. It is truly a great job that allows a person to use their creativity daily to make people happy.
Beth and I have both dealt with some personal challenges this year regarding our health. Luckily, it seemed when one of us was down, the other was able to cover and we made it through with the help of friends and family. We have also both taken on additional commitments and paired with those commitments, our health issues and, most importantly, our families, we have realized that we have to make a change.
So, our little bakery is on the market. It was a really hard decision and our hopes are that someone will buy it and keep it much like it is. We have had a few inquiries to this point and hope that right person comes along that will love our little space in the plaza as much as we have. If you are that person or you know that person, please have them contact us through our ad on craigslist -http://stlouis.craigslist.org/bfs/3460856655.html .
We plan to be here part-time until we find a buyer.
Our hours starting January 4, 2013
Nielsen and Kullmann did not immediately return Patch's call for comment.
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