St. Louis Bread Company Selling Komen-Themed Bagels Saturday

After 10 years together, St. Louis Bread Company and Susan B. Komen for the Cure have a stronger partnership than ever. The evidence was clear when last year, at just 9 a.m., the Bread Company on Telegraph Road ran out of Pink Ribbon Bagels.

This year, they are preparing for the masses, local marketing manager Kelly Nicholson said.

“This is a local marketing event for all 47 of the bakery-cafés in the St. Louis area,” she said. “We made 6,000 Pink Ribbon Bagels last year, and this year we have expanded to 9,000 bagels (for the St. Louis area). Last year we ran out pretty early.”

Any race participant, or anyone who can show proof of association with Saturday’s race, will receive a complimentary bagel, which consists of dried cherry chips, dried cherries and cranberries, vanilla honey and brown sugar. If not affiliated with the race, 100 percent of the proceeds of those who purchase the bagel will be donated to the Susan G. Komen St. Louis Race for the Cure.

“They used to hand them out at the race, and I think the race gets bigger every year. We quadrupled how many we’ve made,” said Linda Coleman, general manager of the Telegraph Bread Company “I think it just shows our support of the Komen race, and we donate it all (the sold proceeds), so it’s pretty exciting.”

Those who miss out on Saturday’s event will get another shot to try the bagels when they make a comeback in October, which happens to be breast cancer awareness month.

“In October we are celebrating our tenth Pink Ribbon anniversary, which will be a nationwide program,” Nicholson said. “Komen is a great organization to support through the Pink Ribbon Bagel—it’s kind of a yearlong partnership,” Nicholson said.